Seagate Ships 750GB Hard Drives Optimized for the Next Generation of DVRs and Digital Entertainment Devices

Seagate Ships 750GB Hard Drives Optimized for the Next Generation of DVRs and Digital Entertainment Devices

Seagate Technology (NYSE:STX), the world’s leading manufacturer of Consumer Electronics (CE) hard drives, today announced that its highest storage capacity DB35 Series hard drives are shipping to DVR and digital entertainment device manufacturers for the next generation of DVRs. Based on Seagate’s leading perpendicular recording technology, the DB35 Series hard drives are now available in 250, 320, 400, 500 and 750GB capacities, delivering performance optimized for digital entertainment delivery systems, such as DVRs.

The digital entertainment market continues to expand, competition is heating up and Seagate is poised to be the hard drive leader in this ever-growing market space. Kagan Research reports that Cable and Satellite DVR penetration for US subscribers has reached 26%[I]. Additionally, high-definition video is at the early stages of adoption and will continue to grow, which will result in added need for larger capacity DVRs.

The market is also seeing new Internet based video delivery services coming on-line from mainstream providers like AOL, Apple, Yahoo and Microsoft and Telco’s are beginning to enter broadcast TV, mostly focusing on IPTV technology – which will surely result in the continuing demand for reliable and high capacity storage for digital entertainment content. Consumers are quickly discovering and falling in love with the ease of use and flexibility provided them by capturing their entertainment content on a hard drive. The rapid adoption and unprecedented satisfaction of the DVR is a perfect case in point. In a study of 588 DVR users Forrester Research reported “…in seven years of consumer surveys at Forrester, we’ve never seen a device that engenders such strong, committed feelings as the DVR.”[ii]

“Seagate is thrilled to be providing technology that is the basic enabler to products driving such intense levels of customer satisfaction. Access to more and higher quality digital entertainment content is exploding,” said Rob Pait, director of Global Consumer Electronics Marketing at Seagate. “The ability to store high definition content will continue to be at the heart of enabling simple and satisfying digital entertainment systems.”

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