HP Expands Digital Photography Business in Europe; Announces New Customer Wins and Offerings Globally

HP Expands Digital Photography Business in Europe; Announces New Customer Wins and Offerings Globally

HP today made a series of announcements marking the international expansion of its digital photography business and its efforts to further accelerate the photo industry’s transformation from analog to digital technologies. The news, announced at the Photokina tradeshow, includes the expansion of HP’s online and retail photo businesses in Europe; an addition to its retail photo printing portfolio; new professional photo-printing systems with industry-leading color output and management capabilities; and additional tools for HP Indigo digital presses that enhance photo-specialty printing.

Collectively, these products, services and partners’ efforts enable new experiences for all of HP’s photography customers – from consumers, hobbyists and professionals to retailers and print service providers. “Today’s announcements move HP significantly closer to realizing the next phase of our vision for creating an all-digital photography marketplace,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “HP is the only company with the depth and breadth of offerings to aggressively transform the photography industry in order to enable more compelling, personal and memorable experiences in markets around the world.”

Growing retail and online photo businesses internationally: Linking consumers’ home and online photography experiences to retail, HP has signed two deals with Jessops, the United Kingdom’s No. 1 photography retailer and now one of the first to install the HP Photosmart Studio on a trial basis outside of North America. The HP Photosmart Studio is the only in-store offering where consumers can design creative products in about five minutes – without having to crop or place photos into individual templates – and then pick them up in one hour or less. With HP’s entry into the retail photo-printing market in Europe, the company is now competing in the $35 billion-plus photo industry on an international scale.

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