SAP Unveils Customer Service Capabilities with Third Wave of SAP® CRM On-Demand Solutions

SAP Unveils Customer Service Capabilities with Third Wave of SAP® CRM On-Demand Solutions

Continuing its commitment to providing customer relationship management (CRM) solutions that are simple, flexible and comprehensive, SAP AG (NYSE: SAP) today announced the availability of the third wave of its SAP® CRM on-demand solutions, successfully meeting its quarterly product roadmap laid out in February of this year (see February 2, 2006 press release, titled “SAP Unveils SAP CRM On-Demand Solution”). With the new SAP® Service on-demand solution, service managers can quickly consolidate and track service tickets, establish rule-based escalations for fast follow-up and better adhere to service-level agreements to help improve customer satisfaction and loyalty. SAP also today unveiled additional capabilities for the existing SAP CRM on-demand solutions, including new sales automation features for product and quotation management. The announcement was made at SaaScon 2006, being held in San Francisco, California, September 25-27, 2006.

The SAP CRM on-demand solutions provide customers with flexible deployment options and a shared code base across on-premise, on-demand and hybrid models, supporting both quick time-to-value and strategic CRM initiatives, and allowing customers to chose the right CRM solution to meet their business needs. British Gas Business (BGB), the leading supplier of energy to businesses in the UK, has made the decision to adopt the SAP CRM on-demand solution. “Our business strategy is to deliver outstanding customer service as a platform for growth,” said Ian Peters, managing director, BGB. “We needed a solution that would help us manage the totality of our customer relationships from prospect onwards. Our people will have full sight of our customer interactions, leading in time to a fully integrated sales and marketing support system. SAP Service on-demand was the clear choice.”

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