Wallop Transforms the Face of Social Networking; Creates Marketplace for Flash Professionals to Make Money!

Wallop Transforms the Face of Social Networking; Creates Marketplace for Flash Professionals to Make Money!

Wallop, a company spun out of Microsoft and backed by veteran venture capital firms, today launched its beta product, a breakthrough innovation in the social networking space with a unique business model. Wallop, an invitation-only network, for the first time combines a social networking site with a marketplace, enabling an entirely new way to self-express and enhance a person’s increasingly important online image. Central to Wallop’s business model will be Adobe® Flash developers and designers who will sell their personal creations on Wallop’s marketplace. Now Flash experts, who have been responsible for many of the most innovative Web concepts, can make money doing what they love without any of the business hassle.

Wallop’s marketplace model empowers users to further enhance their online image by purchasing ready-made, interactive forms of self-expression, or what Wallop calls “Mods” from Flash developers and designers who are members of the Wallop Modder Network (WMN). Thanks to this rapidly growing group of Modders, Wallop’s marketplace is populated with original Flash content, such as interactive characters, stylistic backgrounds, graphical features and games, ready for purchase by the broad market of Wallop consumers.

“We have been working with Wallop’s Modder Network for several months now and have been very impressed with the opportunity it presents to Flash designers everywhere,” said Alex Bard, president & CEO of Goowy Media. “They made it very easy for us to extend our minis, from yourminis.com, into the Wallop community. This creates value for the Wallop members while providing a great opportunity for individual Flash developers and companies to extend their applications and to create revenue opportunities.”

In addition to Goowy Media (www.goowy.com), the WMN is already thriving with well-known interactive content creators starting to sell Mods on Wallop. This community includes Dave Werner (www.okaydave.com), James Hay (www.vectorjunkie.co.uk), Ghostbot (www.ghostbot.com), Darren Richardson (actionscripts.co.uk) and many others. More than four years of research at Microsoft combined with Wallop founders Karl Jacob and Sean Uberoi Kelly’s vision for leapfrogging existing social networks, led Wallop to focus on the larger trend of self-expression online with the simplicity people experience in the real world. Wallop taps into the $3 trillion-a-year offline industry of self-expression as it moves online by delivering a robust platform for the more than two million Flash professionals to easily generate revenue doing what they love, in a unique marketplace. Monetizing self-expression is already a successful business online, and with Wallop’s business model, the sellers, or Modders, get 70 percent of the revenue to easily earn income on their own schedules. Wallop provides a viral community for easy marketing of Mods, processing the credit card transactions, screening for fraud and collecting payment so sellers can focus on being creative and getting paid.

Read the complete Press Release