AMD Introduces the AMD Alchemyâ„¢ Au1200â„¢ Processor

AMD Introduces the AMD Alchemyâ„¢ Au1200â„¢ Processor, Forges New Era of Portable Multimedia

SUNNYVALE, Calif. — January 3, 2005 –AMD (NYSE: AMD) today announced availability of the AMD Alchemyâ„¢ Au1200â„¢ processor, a low-power, high-performance, system-on-chip solution designed to provide living-room quality video entertainment for consumers on the go. The Au1200 processor has been optimized for personal media players (PMP) and enables a new generation of conveniences and features, including scalable DVD-quality displays, effortless video content transfers directly from digital video recorders, and long-lasting battery life so consumers can stay mobile longer.

This enhanced functionality is a result of the Au1200 processor’s integrated media acceleration hardware and accompanying media player software. The solution does not require a digital signal processor (DSP) nor complex DSP coding, enabling PMP manufacturers to speed products to market more quickly and potentially offer the devices at more affordable prices.

For consumers, the Au1200 processor provides a simplified user experience and more entertainment value than current generation PMPs. For example, PMPs containing the Au1200 processor can connect directly to digital video recorders (DVR) and transfer video content without the need to transcode the file through a personal computer, thus greatly reducing the time it takes to download and playback fresh video entertainment on a PMP.

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