Sony Ericsson to Offer Cool and Stylish Bluetooth(TM) Watch

Sony Ericsson to Offer Cool and Stylish Bluetooth(TM) Watch

MBW-100 Bluetooth(TM) Watch Provides Discrete Control of Calls and Music

Sony Ericsson today launched a stylish new Bluetooth(TM) watch, the MBW-100, designed in partnership with watch industry leader Fossil. The first mainstream Bluetooth(TM) watch with sleek lines, classic looks, and a distinguished presence is the perfect accessory for the fashion conscious person who enjoys technology.

Handle calls with discretion

Crafted from high quality stainless steel with a silver facia, the MBW-100 allows a whole new way of responding to incoming calls in a discrete manner when it is not possible to pick up your phone. When a call comes in, the callers name or number is displayed on the stylish OLED display beneath the watch face. When taking the call is not possible, simply press a key on the watch to send the caller to voice mail.

Keeping more than time

The MBW-100 lets you control your calls and music from your watch and be notified of incoming text messages. The watch also has a clever out-of-range notification to alert you when you are separated from your phone. Additionally this innovative watch makes listening to music simpler by also allowing you to play, pause and skip to the next track in your phone’s music player.

The MBW-100 will be available globally during the fourth quarter of 2006 for $399 USD.

For the past several years, Sony Ericsson has annually introduced innovative mobile phone accessories using Bluetooth(TM) technology. The Bluetooth(TM) Watch MBW-100 joins the family of fun products including the toy remote control car CAR-100 to voice dialing and Auto pairing(TM).

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrates the 5th anniversary of the start of the joint venture on October 1, 2006. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us .

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.
Website: http://www.sonyericsson.com/us