Sony Ericsson celebrates first five years with strong market position and stunning product portfolio

Sony Ericsson celebrates first five years with strong market position and stunning product portfolio

Sony Ericsson reaches its 5th anniversary today and the company has much to celebrate. From a start-up position five years ago, Sony Ericsson has become one of the world’s most appealing mobile communications brands. The company, which is a 50:50 joint venture between Sony and Ericsson, was created in October 2001 and is now the world’s No. 4 largest telecoms manufacturer with the aim of becoming one of the top three.

Miles Flint, Sony Ericsson President, regards these first five years of success as having laid secure foundations for future growth: “We have the resources and the drive to become one of the top three players in our sector. Combining the talents of Sony and Ericsson has enabled us to create a world class portfolio of products and services which differentiate us in the market place. Our parents’ heritage provided us with many things that no other player in the telecoms sector has – infrastructure and telecoms know-how from Ericsson plus consumer electronics experience and entertainment properties from Sony.

And the past five years is just the beginning; there is so much more to come as mobile communications continue to converge with imaging, audio/visual entertainment and consumer electronics. This is an environment where Sony Ericsson is in its element and we believe we will become an even more important force in the telecommunications sector in the future.” Over the first five years, Sony Ericsson has achieved many successes in technology, product innovation and brand development.

Read the complete Press Release