Xerox to Acquire XMPie; $54 Million Acquisition Strengthens Link Between Personalized Publishing, Digital Printing and Web Marketing

Xerox to Acquire XMPie; $54 Million Acquisition Strengthens Link Between Personalized Publishing, Digital Printing and Web Marketing

Building on the growth of personalized printing and multimedia direct marketing, Xerox Corporation (NYSE: XRX) has agreed to acquire XMPie for $54 million. A privately held company, XMPie is a leading provider of variable information software, which enables cross-media, personalized marketing programs. These programs combine communication outlets such as digitally printed direct mail, the Web, e-mail and other methods to reach customers with customized marketing materials that are relevant to the individual recipient and generate higher response rates.

Based in New York, XMPie specializes in software that allows graphic designers, marketing companies and print providers to create marketing pieces with an individual’s name along with information and images based on buying preferences and personal interests. In addition to creating targeted print communications like brochures, direct mailers, and catalogs, XMPie software can automatically generate related e-mails that drive customers to Web pages filled with information specifically designed for them. These integrated marketing campaigns rely on digital printing systems like the Xerox iGen3â„¢ Digital Production Press to produce customized, high quality marketing collaterals.

The market for variable data printing that depends on software like XMPie to personalize applications is projected to triple in the U.S. at a compounded annual rate of 26 percent from $5.3 billion in 2004 to $16.6 billion in 2009, according to industry research firm InfoTrends. “As XMPie’s largest reseller, Xerox has long served customers’ growing demand for variable information software integrated with on-demand printing technology, Web and e-mail applications to create powerful marketing programs,” said Ursula M. Burns, president, Xerox Business Group Operations. “Through this acquisition we are bringing the intelligence of data collection together with the quality of digital printing to provide complete, measurable solutions for multimedia marketing campaigns.”

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