ZyXEL Ranked 7th in Taiwan’s “2006 Taiwan Top 10 Global Brands”

ZyXEL Ranked 7th in Taiwan’s “2006 Taiwan Top 10 Global Brands”

Recognized as Taiwan’s Most Valuable Networking Brand for Four Consecutive Years

New Delhi, October 05, 2006 — ZyXEL Communications (TSE: 2391), world ‘ s leading broadband access solutions provider, today announced its victory in Taiwan’s “2006 Top 10 Global Brands” survey organized by Ministry of Economic Affairs (MoEA), MoEA’s Bureau of Foreign Trade, Taiwan External Trade Development Council (TAITRA), BusinessNext Magazine and the Interbrand consultancy. In the final results unveiled recently, ZyXEL takes one step further as the 7th place of Taiwan’s top international brands with a brand value of US$261 million. In the mean time, the company is also on Taiwan’s top 5 valuable IT brands list. In the award-presenting ceremony took place in Taipei International Convention Center (TICC), Vincent Wang, Director of ZyXEL Branding Sales & Global Marketing Business Unit, represented the company to receive the award and a Brand Value Certificate from Mr. Ruey-long, Minister of Economic Affairs.

“Both the brand value and ranking of ZyXEL have significant progress over the last year. This shows that our global business operations, channel development and management, product and services, as well as all the efforts on brand management platform are much appreciated by Interbrand,” said Dr. Yuh-Long Chen, ZyXEL’s President. “However this is definitely not where we stop. To offer customers with better product and services, we’ve scheduled to revamp ZyXEL’s organizations and operations to fit our new branding strategies, while we allocate more resource to focus on first-line market development and customer management. We will keep up all the good works on branding and commit to all promises we’ve made to our channel partners. ”

Marching into its fourth year, the Taiwan Top 10 Global Brands survey has employed the same methodology and valuation system introduced by BusinessWeek magazine of the US. Through professional valuation process conducted by Interbrand, the quantitative financial analysis and qualitative index analysis marked the positions for Taiwanese brands on the global market map, at the same time enthroned the ” Taiwan Top 10 Global Brands” as the most authoritative annual ranking of brand values in Taiwan.

About ZyXEL Communications

ZyXEL Communications Co rp. (TSE: 2391), headquarter ed in Hsinchu, Taiwan, is the world’s largest residential gateway provider (In-State, 2006) . ZyXEL’s comprehensive Internet Protocol-based (IP) networking solutions include access multiplexors, customer premise equipment, Internet security and Wireless LAN equipment, enabling high-performance network services for SOHO, small to mid-sized businesses and service providers. ZyXEL works closely with worldwide network equipment vendors, telecommunications companies, ISPs, and other major businesses. For more information, visit the company’s website at http://www.zyxel.com.

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