SanDisk Launches Major Retail Expansion In India With Broad Line Of Products And New Distributors

SanDisk Launches Major Retail Expansion In India With Broad Line Of Products And New Distributors

SanDisk® Corporation (NASDAQ:SNDK) today announced distribution relationships with Ingram Micro, the world’s largest wholesaler of technology goods, and Rashi Peripherals, one of India’s largest IT distributors, to sell SanDisk products throughout the country. Plans are to start with 2,000 stores in the coming weeks and increase to 14,000-plus by the end of 2007, according to statements made today during a press conference at the Taj Mansingh Hotel in Delhi.

Although the mix will vary among retailers, SanDisk intends to launch a wide range of products – including MP3 players, mobile phone cards, USB flash drives and high-performance digital imaging cards – throughout the country, concentrating initially on India’s 12 largest cities. This means that consumers will have access to SanDisk’s value-priced blue label memory cards as well as to its higher-performing SanDisk Ultra II® cards for photography and mobile phones and its high-capacity, high-speed SanDisk Extreme® III cards for professionals.

“We see great potential for growth in consumer electronics products, especially mobile phones, digital cameras and computer accessories,” said Sanjay Mehrotra, president and chief operating officer of SanDisk. “India’s emergence as a technology leader and its rising per-capita income are creating opportunities for us in these categories. And with our new distributors, Ingram Micro and Rashi Peripherals, we are creating a relationship with strong, well-established companies that we believe will showcase the SanDisk brand throughout India.”

SanDisk has been building its presence in India with the opening of a flash memory design center in Bangalore earlier this year and, more recently, with the appointment of Manisha Sood, former general manager of digital capture and home printing for Kodak in India, as SanDisk country manager, sales and marketing.

Read the complete Press Release