Motorola Launches Global Flagship Store in Red Square

Motorola Launches Global Flagship Store in Red Square

Motorola, Inc. (NYSE:MOT) today announces the opening of “Red Square MOTO” – the company’s newest Global Flagship Store and its latest thrust in the drive to re-invent retail for consumers seeking the hottest innovations in mobile communications. Located in Red Square’s famous GUM retail center, Motorola’s newest brand destination delivers a deliberate departure from the traditional shopping experience. The company’s designers have created a consumer-centric experience, which invites visitors to discover, explore, experiment and have fun while choosing the mobile devices that best match their uniquely personal requirements.

“Red Square MOTO is the crown jewel in Motorola’s Russian retail portfolio,” said Jeremy Dale, vice president for Motorola Retail and Channel Marketing. “We are transforming the way consumers in Russia and around the world experience and buy mobile phones. Today, it is much more of an experience, and this allows us to show what Motorola is all about – wickedly cool devices and seamlessly mobile communications.”

The Red Square MOTO experience embodies Motorola’s best thinking following two years of global research. During the last 18 months throughout the world, the company has unveiled and deployed more than 140 stand-alone retail spaces and experiences, including flagship branded stores, stores-in-stores and kiosks. In recent weeks, Motorola has also opened doors on a new era of mobile retailing in Beijing and Shanghai to signify the strategic importance of China. Similarly, the company’s new retail experience in Moscow declares Motorola’s commitment to investment and growth in Russia.

“Red Square MOTO is the first and most spectacular of a number of Motorola-branded stores planned for Russia,” said Inga Churashova, general manager of Motorola Russia. “We’re very excited about Motorola’s future in Russia, which by any measure is one of the world’s most exciting and dynamic markets for mobile communications.”

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