SAMSUNG Ranks No. 1 In Customer Satisfaction In Two Leading Indexes

SAMSUNG Ranks No. 1 In Customer Satisfaction In Two Leading Indexes

Samsung Telecommunications America (Samsung) was recognized today for an unprecedented fourth year in a row as the wireless phone manufacturer whose devices consumers are most likely to purchase during the next 18 to 24 months, according to the results of an independent national survey by Brand Keys, Inc.

Separately, Samsung also was named for the second successive year the leader in customer satisfaction among cell phone manufacturers according to the American Customer Satisfaction Index (ACSI), a study conducted by the University of Michigan and the American Society for Quality. The ACSI tracks trends in consumer satisfaction and how their actual experiences with products and services impact buying preferences and brand loyalty.

In the Brand Keys survey, consumers chose Samsung (along with Blackberry and Treo) as the number one brand in the mobile phone category. Consumer preferences were based, in part, on wireless phone design and performance. Samsung was awarded the 2005 Brandweek Customer Loyalty Award powered by Brand Keys and continues to be the only wireless phone manufacturer to receive this honor in consecutive years. Findings from this year’s ninth annual Brand Keys Customer Loyalty IndexÒ highlight that while consumer expectations overall have increased each year, consumers in the wireless phone category now have some of the highest brand expectations.

“We are pleased to recognize Samsung for a fourth consecutive year with the Customer Loyalty Award. Samsung clearly understands the value of using our direct insights from consumers to stay ahead of its competition and to turn satisfied customers into brand advocates,” said Dr. Robert Passikoff, president of Brand Keys, Inc. “The ability to exceed consumer expectations in the mobile phone category is a challenge that Samsung clearly continues to live up to.”

Number one ranked brands in each of the 32 Brand Keys categories were those brands that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.

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