Google Signs Agreement with SONY BMG MUSIC ENTERTAINMENT to Give Users Access to Expansive Catalog of Music Videos

Google Signs Agreement with SONY BMG MUSIC ENTERTAINMENT to Give Users Access to Expansive Catalog of Music Videos

SONY BMG MUSIC ENTERTAINMENT and Google (NASDAQ: GOOG) today announced a strategic business relationship designed to make the music company’s expansive music video collection available for online streaming at no cost to users. Starting this month, users can watch thousands of videos from SONY BMG MUSIC ENTERTAINMENT on Google Video. In the coming months, users will also be able to access content from SONY BMG MUSIC ENTERTAINMENT artists through Google’s partner websites in its AdSense network.

SONY BMG MUSIC ENTERTAINMENT, Google and web publishers will now be able to monetize professional video content while respecting copyrights through these video distribution models. “Google is a defining force in the ongoing development of the Internet, and we’re extremely pleased to be expanding our video relationship with them,” commented Thomas Hesse, President, Global Digital Business, SONY BMG MUSIC ENTERTAINMENT. “We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams. We look forward to working closely with Google as we roll out this ambitious new effort.”

“Continuing to give users access to premium online content is a key strategic focus for Google,” said David Eun, Google’s vice president of content partnerships. “By combining our network of hundreds of thousands of advertisers, unequaled distribution via our publisher network and high quality content like SONY BMG MUSIC ENTERTAINMENT’s music video library we can meet online user demand, provide advertisers a new way to communicate with their customers and give content holders a way to monetize their content while respecting important copyrights.”

Read the complete Press Release