iTRACS Unveils Strategy to Support Data Centre Business Growth

iTRACS Unveils Strategy to Support Data Centre Business Growth

• High-Density Centres, Lower Visibility Becoming Critical Issues for Effective Management

October 12th, 2006 — To address the compelling and increasingly difficult change management needs of today’s data centres, iTRACS Corporation announces today its strategy for business growth in this market segment.

iTRACS provides enterprise software that allows organisations to establish and manage best practices for changes within a data centre infrastructure, so executives can strategically direct, deploy and manage their facilities, networking and operations personnel and assets.

While there are any number of products that illustrate an inventory of assets in the data centre, iTRACS’ core competency is illustrating connectivity of intelligent and passive assets. In addition, iTRACS’ data centre offering can provision assets and proactively manage their changeable connections. This critical differentiation forms the basis of iTRACS’ strategy in the data centre.

“Why settle for a line listing of assets when you can see the connectivity between them?” says Thomas Reedy, President and CEO of iTRACS. “A data centre is a dynamic environment with numerous components that are intertwined. Therefore, it is critical to know the connections and their overall impact before you make any change.”

These capabilities are becoming a necessity. For example, International Data Corporation projects data centre build outs will grow to more than 1.1 million sq. m. between 2006 and 2008. At the same time, data centres are becoming highly dense – with increased power consumption and more racks of equipment in less floor space. Excel spreadsheets and flat data files, still widely used to manage assets in data centres, will no longer suffice. These new challenges require thoughtful, strategic planning and coordinated decision-making among the facilities, networking and operations departments.

“Under pressure to provide 100 percent uptime, data centre managers are increasingly asking, ‘Who owns what in the data centre?’” Reedy says. “iTRACS mitigates this challenge. Designed for easy integration and configuration within a data centre, iTRACS software becomes a platform that generates impact assessments and customisable reports for improving planning and decision-making among the facilities, networking and operations departments.”

Capitalising on its success in enterprise and branch-location environments, iTRACS has built its strategy for data centre success on its global network of OEMs, such as Tyco, Nexans, Siemon, Molex and Ortronics; its value-added reseller channel; its partnerships with IT services companies; and on these six technology differentiators:

 An auto-discovery tool, which verifies intelligent assets, and integrates the database of those assets with intelligent patching and SNMP-enabled devices to allow users to make informed, critical business decisions with accurate data

 The automation of data centre workflow and impact assessments that auto-calculate and auto-provision resources to keep users current and compliant with connectivity and usage rules

 Design openness for improved and complete enterprise system support so any data centre can integrate the iTRACS platform benefits into its existing infrastructure and enterprise software environment

 Enterprise interoperability and flexibility that doesn’t force companies to buy additional software or duplicate data in order to function

 A federated database, integrating data from all resources to provide visibility into the physical infrastructure environment and an assessment of changes before they’re made

 Impact analysis, MAC (moves, adds and changes) scheduling and connectivity optimisation to improve data centre efficiency and minimise downtime

iTRACS serves global customers in financial services, healthcare, energy, manufacturing, education and retail, among other industries, in over 35 countries, and has deployed more than 5,000 server licenses.

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About iTRACS Corporation
iTRACS provides intelligent infrastructure management software for professionals who require immediate visibility of physical components in their complex, diversified networks in order to maintain high availability and security, ensure compliance and provide troubleshooting. iTRACS performs like a network GPS system, automatically providing real-time location identification and reporting of connectivity, asset usage and port location for optimal efficiency. Users gain real-time visibility into their entire infrastructure for improved planning, allocation, analysis, service utilisation and security of physical assets. iTRACS is headquartered in Chicago, Illinois, with development offices in Tempe, Arizona. The company has sales offices across the U.S., United Kingdom and Middle East; sales, engineering and manufacturing facilities in Singapore; and distribution partners throughout the U.K., Europe, Middle East, Africa, Asia and Australia.