Tags: IBM Press Releases

IBM Announces New Programs, Services and Incentives for SOA Business Partners

IBM (NYSE: IBM) today announced new marketing benefits, business services and incentives for its growing Service Oriented Architecture (SOA) Business Partner community. The IBM Service Oriented Architecture Partner Program, formalized in June 2005 with 50 Business Partner members, has grown to 2,500 members that take advantage of IBM software, services, tools and education to help their customers embrace SOA.

A new initiative, “Ready for SOA,” provides incentives for members in the IBM Business Partner SOA Specialty program. These Business Partners have demonstrated full support of the IBM SOA Foundation — IBM’s set of standards-based software, best practices and patterns for deploying SOAs — and have met the rigorous business and technical requirements for invitation to the specialty. In exchange, Business Partners in the SOA specialty receive technical enablement, support, and a skills-building roadmap to access the growing SOA market opportunity.

Other IBM-driven marketing opportunities for SOA specialty Business Partners include speaking opportunities, online marketing campaigns and additional resources to support SOA events. For example, several IBM SOA specialty Partners are hosting roundtable discussions with customers on SOA-related issues.

IBM is also offering several marketing incentives for Business Partners aligned with its strategy to help customers govern their software and systems development and comply with industry-specific regulations. IBM will help eligible Business Partners promote IBM’s SOA Governance offering along with the Business Partner’s value-added SOA offerings through a variety of co-marketing benefits. Among these benefits, Business Partners may create and place advertisements* that align with existing WebSphere and Rational software advertising campaigns to enable Business Partners to gain additional visibility in print and online media outlets. For a limited time, IBM will help eligible Business Partners promote their SOA governance and related IBM offerings in high-profile publications, eNewsletters or online banner ads at significantly discounted rates negotiated by IBM.

Read the complete Press Release