Xerox Equips iGen3 Digital Press to Enhance Photo Quality, Increase Color Consistency and Productivity

Xerox Equips iGen3 Digital Press to Enhance Photo Quality, Increase Color Consistency and Productivity

Even flawed original photos can look good in print especially when they are made on Xerox Corporation’s (NYSE: XRX) flagship Xerox Xerox iGen3™ Digital Production Press, thanks to image-improving software invented by Xerox.

Xerox is rolling out new software for the iGen3 Digital Production Press at Graph Expo, North America’s largest printing show of the year, held Oct. 15-18 in Chicago. The image quality software provides ultimate color reproduction by improving color consistency in prints, making it easier to know when to reset the press for optimum color performance, and more effectively rendering photos – all designed to help commercial printers, online photo companies and design shops boost productivity and profits of image-intensive documents.

“We continue to invest in and enhance the iGen3 technology platform to deliver more value and productivity based on Xerox’s expertise in digital technology, color science and control systems,” said Quincy Allen, president, Xerox Production Systems Group. “Our customers will now be able to generate new business in the burgeoning market where photos and printing intersect.”

Developed by the company’s product engineers and research scientists, the iGen3 image quality software makes it possible to easily print a range of photo-filled materials on the iGen3 digital press, including photo books, greeting cards, posters, calendars, and personalized photo memory books containing wedding, vacation or baby pictures. Such items are increasingly ordered by consumers through online photo services. The Photo Marketing Association states that the value of the custom photo service market approached $1 billion in 2005 and is expected to double by 2007.

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