WESTON EYES 50 PC GROWTH IN DOMESTIC MARKET

WESTON EYES 50 PC GROWTH IN DOMESTIC MARKET

WESTON ALL SET TO RECAPTURE INDIAN CONSUMER ELECTRONICS MARKET. EXPORTS THREE LAKH COLOUR TELEVISIONS. Expand its operations in Maharashtra, Orissa, Tamil Nadu , Karnataka, Madhya Pardesh, Assam and Gujarat.

New Delhi October 16, 2006 Renowned Consumer electronics company Weston after lying low in the domestic market for last few years has drawn a long term plan to recapture the domestic Consumer electronic market with launch of new products and new marketing strategy.

The company, which was busy in exports for last couple of years, exported more than three lakh colour televisions to various European and gulf countries including Germany, France, U.K. and Middle East. Weston is the second largest consumer electronics products exporter from the country.

According to Mr Sunil Sethi Vice president, Weston, The company to increase its share in the domestic market has recently set up its marketing operations in Karnataka, Maharashtra, Madhya Pardesh, Assam, Orissa, Tamil Nadu and Gujarat . It has set up two new state of the art manufacturing units at Dehra Dun in Uttaranchal. Presently the company has seven manufacturing units in India including two in Mohali, Punjab, two in Noida and one in Jammu.

The company has drawn a long term plan to foray into Western and South India market including Maharashtra, Karnataka and Gujarat. Its present strong major market areas are North and East India. The company will soon launch its new range of products in Maharashtra and Karnatka including Temp 14, a TV with temperature meter, SAT 20 with satellite (Direct to Home) facility.

The company has drawn a Chinese model of marketing plan by mass producing low priced quality products. The total production capacity of Weston in these seven units is 1.7 lakh products per month. It expects a growth of 50 % this year.
Mr Sunil Sethi, Vice President, Weston said ” During the Festival season, we are pleased to announce Weston Har Mutthi Mein Inaam Offer. Under this offer a customer can get guranteed Gift free of cost through a scratch card.The gifts include hair dryer,lunch box,Shirt,Hyundai Accent GLE etc With a pan India presence, company plans host of activities this year like introduction of DVD Recorder, DVD with LCD Display and Micro Wave Oven to state a few” .