IBM Unveils Master Data Management Software for Customer Data Integration

IBM Unveils Master Data Management Software for Customer Data Integration

IBM today introduced software aimed at helping clients build more profitable customer relationships through master data management. IBM WebSphere Customer Center 7.0 – part of IBM’s master data management family of products – is designed to help businesses achieve a single version of the truth across all of their business processes from customer treatment to product performance. Transforming toward a customer-centric view allows organizations to tailor product and service offerings to customer preferences across multiple touch points – the Web, call centers or sales representatives – and to increase customer loyalty. In doing so, businesses can create more effective cross-and up-sell campaigns, product bundles and high-touch interactions, while maintaining a cross-enterprise record of customer transactions.

“IBM’s new customer data integration software will help firms identify and capitalize on new business opportunities by giving them deeper insight into their customers,” said Tom Reilly, vice president, enterprise master data solutions, IBM. “We will continue to draw on our rich software and consulting resources to help clients access the trustworthy information they need to win in the marketplace.”

IBM customers already using WebSphere Customer Center, such as Nationwide Bank, Carlson Hotels, SunTrust, Honeywell, Morgan Stanley, and Post Finance, are extending their company’s reach in customer data integration. These companies are tackling some of their industries’ toughest problems – data quality issues, semantic reconciliation across disparate systems, stewardship over rules and processes and business process integration – with multiple styles of master data management approaches.

IBM’s WebSphere Customer Center 7.0 embraces this holistic approach by providing advanced capabilities in managing data corruption, eliminating duplicate data and enhancing semantic-based searches across multiple domains. The new release integrates disparate systems through IBM Information Server and takes advantage of the flexibility and reuse offered by a service-oriented architecture, resulting in a single version of the truth for all business processes across the value chain.

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