SAP Unifies Global Partner Programs Under SAP® PartnerEdge™

SAP Unifies Global Partner Programs Under SAP® PartnerEdge™

Further demonstrating its focus on building, nurturing and supporting a broad ecosystem of partners around its solutions for small, midsize and large customers, SAP AG (NYSE:SAP) today announced plans to unify its various partner activities into a single, powerful program designed to make SAP the clear partner of choice in the business software marketplace. The expanded program, known as SAP® PartnerEdge™, will encompass thousands of partners who resell, build, implement or provide services for SAP products and solutions. The program will also include enhancements to SAP Partner Service Benefits Package, including additional training, marketing and other resources to help partners deliver long-term satisfaction to SAP customers. The announcement was made at the EMEA Enterprise Services Partner Summit, being held in Amsterdam on Oct. 17.

One Partner Program, Multiple Partner Tracks: SAP PartnerEdge currently serves indepdendent software vendors (ISVs) focused on developing solutions for SAP® Business One and mySAP™ All-in-One applications, and the value-added reseller (VAR) partners who sell and implement them. Over the next 12-18 months, SAP intends to evolve SAP PartnerEdge to offer a single, world-class structure to serve ISV, systems integrator (SI) and technology partners that build solutions with SAP technology for customers of all sizes, not just in the small and midsize enterprise (SME) space. With the lines blurring between VARs, SIs, and ISVs, SAP PartnerEdge will be extended to provide a comprehensive business framework and offer unprecedented support beyond its initial rollout to partners serving SMEs to partners that sell, as well as partners that deliver, build upon and support SAP technology, as well.

“As SAP continues to invest in expanding our partner ecosystem, we’re listening to the feedback from our partner community,” said Rami Branitzky, senior vice president, global software solution partner program, SAP. “For years, software vendors have established partner programs based on who partners are versus what partners do. SAP’s intent is to evolve its partner program to meet the changing needs of the global partner community, while fostering new models of co-innovation.”

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