Motorola Appoints Casey Keller as Chief Marketing Officer

Motorola Appoints Casey Keller as Chief Marketing Officer

Motorola, Inc. (NYSE:MOT) announced today that Kenneth C. “Casey” Keller, Jr. has been appointed executive vice president and chief marketing officer, effective October 23, 2006. In this role, Keller will be responsible for developing, implementing and overseeing Motorola’s global marketing efforts. Keller will report directly to Ed Zander, Motorola’s chairman and CEO.

“Casey is an innovative and experienced senior executive who brings significant strategic marketing and global brand-building experience to Motorola,” said Zander. “He has a proven record of highly successful sales and marketing campaigns for some of the world’s most widely recognized brands, which makes him an ideal choice for our Company. We are confident that Casey’s leadership and creativity will enable him to build upon Motorola’s legacy of innovative global marketing initiatives, helping us further advance our vision of Seamless Mobility.”

As chief marketing officer, Keller will be responsible for overseeing corporate-wide marketing, strategy development and execution, agency management, public relations and media outreach, internal marketing, marketing communications (including advertising, promotions and events), web/interactive marketing, sponsorships, entertainment and market research.

Keller most recently served as chairman and CEO of Heinz Italy, where he led a successful turnaround and revitalization of Heinz’s leading position in Infant Feeding and Medical Food in Italy. Previously, Keller was the chief growth officer for H.J. Heinz Company with responsibility for defining the strategy and key initiatives to drive profitable, topline growth and strengthening the focus and plans on the company’s top brands. Prior to that role, Keller was managing director of Heinz’s U.S. Ketchup, Condiments & Sauces (KC&S) business and Global Category Leader, Sauces & Condiments. He led the KC&S business through a period of strong growth including building Heinz Ketchup’s share +10 points. In 2001, Keller was named Grand Marketer of the Year by Brandweek magazine for the turnaround and growth of Heinz Ketchup.

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