Sony Ericsson Developer World reports on UIQ 3 application market uptake

Sony Ericsson Developer World reports on UIQ 3 application market uptake

Sony Ericsson today announced the complete offering for its UIQ 3 based phones. With all three UIQ 3 based phones shipping in volumes in the next few weeks, Sony Ericsson Developer World reports on the status and uptake of the applications development market. The M600 messaging device, P990 smartphone and W950 Walkman® phone all have third party applications offered with the phones as free Try & Buy versions, with direct links to the Sony Ericsson Application Shop for download and purchase of the full versions.

There are also some third party applications that Sony Ericsson has licensed and embedded as full versions on the phones or Memory Stick. Sony Ericsson has preloaded close to 30 different applications with its UIQ 3 based phones (see table below) and many more are available for download from the Sony Ericsson Application Shop, from Handango and other independent software sites. There are currently more than 150 UIQ 3 and Java ME based applications available for download from the Sony Ericsson Application Shop, all Symbian Signed and Java Verified so that consumers can safely download and install them knowing that they have been tested by an independent test house according to industry-agreed testing and certification criteria.

Ulf Wretling, Director and Head of Content Planning & Management at Sony Ericsson, commented, “Operator feedback and statistics from Handango in 2005 demonstrated that Sony Ericsson’s previous smartphones generated as much as four to five times higher Average Revenue Per User (ARPU) than regular voice-centric mobile phones. The initial uptake in the new Motricity-powered Application Shop support the belief that this trend will continue for the new UIQ 3 phones.“

Sales increased significantly from August to September, and the first half of October indicates a continued positive download trend as all three UIQ phones are on the market, including the W950 shortly. The average purchase order in the Sony Ericsson Application Shop currently amounts to 42.70 USD.

Read the complete Press Release