In August, Fox Interactive Captured 20 Percent of U.S. Online Streaming Video Market, Followed By Yahoo! Sites With 12 Percent and YouTube With 10 Percent

In August, Fox Interactive Captured 20 Percent of U.S. Online Streaming Video Market, Followed By Yahoo! Sites With 12 Percent and YouTube With 10 Percent

Yahoo! Ranked #1 in Number of People Streaming

comScore Releases August U.S. Video Metrix Rankings

RESTON, Va., Oct. 19 /PRNewswire/ — comScore Media Metrix, a leader in digital media measurement, today released its August rankings of the top U.S. streaming video properties. Fox Interactive, which includes MySpace.com, led the way with 1.4 billion streams during the month, or 20.1 percent of the market. Yahoo! Sites ranked second in video streams initiated with 823 million (11.8 percent share), followed by YouTube.com with 688 million (9.9 percent share).

“comScore Video Metrix offers industry experts the information they need for understanding the growing Internet video landscape,” commented Erin Hunter, executive vice president of comScore’s Media and Entertainment Group. “Historically, traffic metrics were the only tools available for analyzing this space. While these measures provide important information on the number of unique visitors to a site, they do not properly measure how many people are actually viewing video content across the Web and how many streams they are viewing, both of which are vital to understanding video’s advertising capacity. Our data illustrate that the top-ranked sites by streaming activity do not directly correspond to the most trafficked sites, rebutting the sole use of traffic as a gauge of video consumption.”

For more information about comScore Video Metrix, please e-mail MediaSolutions {at} comscore(.)com or call (650) 244-5408.

About comScore Media Metrix

comScore Media Metrix, a division of comScore Networks, provides industry- leading Internet audience measurement services that report – with unmatched accuracy – details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings – long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers – while drawing upon comScore’s advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore Networks

comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com .