The Power of Google Search is Now Customizable

The Power of Google Search is Now Customizable

Today, Google is launching the Google Custom Search Engine, a new way to bring tailored search to websites and blogs. In just minutes, anyone can use the Google search platform to create a search engine focused on any content they like – from Hollywood heartthrobs, to favorite sports team, to personal hobbies, and more.

Google Custom Search Engines empower users to choose which pages they want to include in their index, how the content should be prioritized, whether others can contribute to their index, and what the search results page will look like. With this launch, we’re extending the power of Google search beyond Google.com.

A number of sites have already created Custom Search Engines. For example, Intuit’s JumpUp.com site, which provides information and resources to small businesses, is combining a Custom Search Engine with its years of experience in small business to provide the most useful resources on the Web to its users. Or take RealClimate.org, a site that offers expert opinion on the science of climate change. They have created a searchable subset of the Web to provide reliable scientific information to its visitors. In a more everyday use of the product, users can create search engines pointing their friends to sites about their favorite pop stars and place them on their personal homepages.

“We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.,” said Marissa Mayer, Vice President of Search Products and User Experience. “Everyone – businesses, organizations, moms, dads, teenagers, and teachers – can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests.”

Read the complete Press Release