Bass Pro Shops Reels in New Customer Service Platform From PCMS and IBM

Bass Pro Shops Reels in New Customer Service Platform From PCMS and IBM

PCMS and IBM (NYSE: IBM) today announced they are collaborating with Bass Pro Shops to completely overhaul the sales experience at all 34 of America’s premier outdoor retailers’ stores. The project will allow Bass Pro Shops to efficiently manage in-store promotions intended to enhance the customer experience. “Point of Sale is where buyers and retailers converge. As such, this is the most important technology in our stores. Bass Pro Shops is the place where outdoor adventures begin and our in-store retailing strategy advances an enhanced customer experience,” said Shawn Morin, vice president and chief information officer at Bass Pro Shops. “It’s our goal to give customers an interactive experience that inspires an appreciation of the great outdoors, while making the shopping experience quick and easy. “With the collaborative support of PCMS and IBM delivering a next-generation POS solution, we have in-store systems that help us tailor our promotions for the benefit of our customers. IBM’s Store Integration Framework and PCMS’ Java-based BeanStore software work together for a flexible, easy-to-use POS system.”

The solution, provided jointly by PCMS and IBM, includes POS hardware and software, including IBM’s Store Integration Framework and PCMS Vision BeanStore. With between 10 to 50 POS terminals per store, Bass Pro Shops has multiple sectors to serve. The Java-based BeanStore application can handle all facets of the retailer’s business, including its checkout lanes along with sales of large-ticket and customized items. Also, as part of the installation these POS systems will be upgraded to IBM’s SurePOS 700 POS terminals. Bass Pro Shops is also leveraging a number of IBM software and hardware platforms including the System i. In addition, WebSphere Remote Server will be integrated to create a Services Oriented Architecture (SOA) for improved deployment of future applications, which helps better integrate the retailer’s in-store experience with its Web sales channel.

“By working closely with IBM, we are able to provide Bass Pro Shops with a total solution,” said Chris Belk, chief executive officer at PCMS in North America. “As a result, Bass Pro Shops will enjoy a smooth implementation, plus the highest level of integrated functionality available in the industry.” “The BeanStore solution, together with IBM’s Store Integration Framework provides Bass Pro Shops with a true, Open POS solution,” said Jan Jackman, general manager of IBM’s Retail on Demand. “Its openness and flexibility allows for unlimited enhancements and customization including integration into their multi-channel sales strategy, both now and in the future.” In addition to providing the BeanStore software solution, PCMS will offer implementation and training services to Bass Pro Shops. The rollout is scheduled to be completed in 2007.

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