Bezeq Selects RAD Data Communications Solution for Ethernet Transmission Service

Bezeq Selects RAD Data Communications Solution for Ethernet Transmission Service

Tel Aviv, Israel, November 2, 2006: RAD Data Communications, a world leader in access solutions, announced today that it has supplied Bezeq, Israel’s incumbent telecommunications operator, with thousands of different customer premises devices for the carrier’s “Ethernet over SDH” service. The RAD customer premises devices already have been installed in Bezeq’s network to enable enterprise access of up to 2 Mbps over copper, and surfing at bandwidths between 4 Mbps and 155 Mbps over fiber optics.

Bezeq’s “Ethernet over SDH” customers include Israel’s largest banks, Internet service providers and governmental organizations and institutions. “Ethernet over SDH” enables branch offices at different physical locations to be connected to their headquarters over the same communications network, and, in so doing, to build a private communications network over Bezeq’s public network.

“RAD has developed products that are tailor-made for the needs of carriers, and supplies them quickly and reliably,” says Amir Karo, Associate Vice President of Product Development and Business Development at RAD Data Communications. “RAD’s products enable operators to reduce the amount of equipment required in central offices and points-of-presence by concentrating the traffic between branch offices and the central switch located at the customer premises,” he explains. “An additional important point, moreover, is remote management of these products from a central site, meaning that remote diagnostics, alarm monitoring, statistics collection, new configuration downloads, and even changes in the service speed can be carried out without having to send a technician,” he continues. “RAD’s devices enable carriers to offer different services with the same level of service, whether over fiber optic or copper wire infrastructure,” Karo notes. “Together, all these advantages find expression in the high level of service that a service provider can provide its customers, while considerably reducing the operating costs (Opex) required to guarantee this high service level.”

“The trigger for operators in selecting RAD’s solution is the need to simplify their operations and cut costs, in addition to taking advantage of the technical and operational advantages that our devices offer,” states Samuel Matsevich, RAD’s Carrier Sales Manager in Israel. “The growing number of service providers in the country on the one hand and the wide variety of communications equipment from various manufacturers on the other have caused the market to become very competitive, so the name of the game is service,” Matsevich adds. “At a time like this, quick response to the needs of the customer and quick adaptation of products constitute RAD’s advantage and suitability over its competitors, and we are proud of that capability.”

About RAD
Founded in 1981, RAD Data Communications is now marking 25 years of innovation as an industry leader in the development of access solutions for data and telecommunications applications. RAD’s solutions serve the data and voice access requirements of service providers, incumbent and new carriers, and enterprise networks, by reducing infrastructure investment costs while boosting competitiveness and profitability. The company’s installed base exceeds 9,000,000 units and includes more than 150 carriers and operators around the world. These customers are supported by 23 RAD offices and approximately 300 distributors in 164 countries.

RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.

RAD Data Communications site: www.rad.com