Sony Ericsson unveils Night Tennis – a free night club event fusing international DJs with tennis

Sony Ericsson unveils Night Tennis – a free night club event fusing international DJs with tennis

Sony Ericsson today announces the launch of a revolutionary new concept, Night Tennis. Combining internationally renowned DJs, Groove Armada and Darren Emerson with a fashion extravaganza, thumping tunes and a game of tennis, it promises to rock Madrid. The Spanish capital is playing host to the first Sony Ericsson Championships from November 7th to 12th.

Night Tennis will run over two evenings, 9th and 10th November, as part of Sony Ericsson sponsored entertainment, competitions and events during the week of the Sony Ericsson Championships. Eight players will take to the court wearing specially designed neon whites to serve up a new type of tennis. Played in pitch black, with UV as the only source of light, it promises to revolutionise the way tennis is played and watched.

Night Tennis will provide clubbers with a sensory extravaganza like no other. Each game will be punctuated by intense music beats and an incredible light show. The court, net and balls along with players clothing will be fully UV reactive ensuring an exciting and stimulating experience.

As each tournament draws to a close and the adrenaline starts to drop away, ‘Underwater Records’ label boss, Darren Emerson will take to the decks on the Thursday and internationally renowned band Groove Armada will perform a DJ set on Friday to set the crowd dancing long into the night. Spanish fashion designer Ruben Gomez Navarro will display his first ever neon fashion collection between matches to keep the tempo upbeat.

Read the complete Press Release