Former Sleazenation publisher enlists Capsule01 to launch children’s website

Former Sleazenation publisher enlists Capsule01 to launch children’s website

London, 10th November, 2006: Independent children’s magazine ANORAK, the brainchild of Cathy Olmedillas, former publishing director of Sleazention and Jockey Slut magazines, has selected creative digital agency Capsule01 to develop an online presence for the magazine which launches this month.

The www.anorak-magazine.co.uk website, developed by Capsule01 to support the hard copy publication, will play an integral role in encouraging children to submit content, interact with the magazine and its characters as well as encouraging the development of basic computer skills amongst the magazines 6-9 year old target audience.

Speaking at the magazine launch Cathy Olmedillas, publisher, ANORAK said, “ANORAK is a brand new magazine for the millennials generation. For children who don’t know life without email, the internet and an iPod an interactive, online element to the magazine is integral to keeping it fresh and relevant. Capsule01’s experience of working with youth brands made them an obvious choice to launch ANORAK online. We look forward to tapping in to Capsule01’s creativity and sector expertise to build the magazine’s web presence over the comings weeks and years.”

The site, built to W3C web usability standards, is colourful and easy to navigate with a user friendly interface supported by select use of Flash to enhance the appearance of the site whilst not detracting from the content.

Paul Lindsell, creative director, Capsule01 commented, “Children won’t sugar coat their criticism nor will they hang round your site waiting for something to catch their eye. If they don’t like what they see they will simply click away. The mixture of compelling visuals, ease of navigation and relevant content that ANORAK online affords makes it one of the first children’s website to successfully combine the entertaining and the educational in one.”

ANORAK is designed to appeal to children of both sexes and touches upon all aspects of a child’s world from fashion to stories, culture to science and sport to food.

Anorak will be available throughout the UK at Boarders Books from 6th November as well as various other outlets including the Tate Modern, independent books store Bread & Honey and fashion store Marimekko.

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Editors’ notes
For more information please contact Rachel Bibby, Sculpt PR: Rachel {at} sculptpr(.)com, Tel: +44 (0) 207 981 9782 Mob: +44 (0) 7989 965 988

About Capsule01
Capsule01 is a digital creative agency specialising in online design and advertising. Capsule01 helps clients develop, communicate and promote their brands across a wide range of digital and printed media to audiences as diverse as the youth market and large corporations. Projects undertaken by Capsule01 include rebranding campaign, major advertising drives and acquisition campaigns.