Xerox Completes Acquisition of XMPie; Combined Technology Strengthens Personalized Communication Capabilities

Xerox Completes Acquisition of XMPie; Combined Technology Strengthens Personalized Communication Capabilities

Xerox Corporation (NYSE: XRX) has completed the previously announced acquisition of XMPie for $54 million, a move that further strengthens the growing trend of personalized communications and cross-media marketing campaigns involving digital printing, e-mail and customized Web sites. As a standalone software unit within Xerox, XMPie helps graphic designers, marketing companies and print providers develop creative, customized marketing programs that significantly increase standard response rates and open up new ways for marketing professionals to communicate with their customers.

“Personalization is one of the ‘killer apps’ for digital printing,” said Jacob Aizikowitz, president, XMPie. “More and more customers recognize that integrating variable data services with digital printing results in a higher return on investment than traditional marketing programs. That’s why the combination of XMPie and Xerox is such a perfect fit – for our businesses and for our customers.

“XMPie brings a unique value proposition to the market by enabling cross-media campaigns – from e-mail, Web and print – with attention-grabbing personalization. Our customers who depend on XMPie to cut through the clutter have become powerful marketing enterprises that provide their customers with high-value results.”

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