DMI Adds Second Xerox iGen3 Press to Grow Personalized, Short-run Color Business

DMI Adds Second Xerox iGen3 Press to Grow Personalized, Short-run Color Business

DMI Inc. has installed a second Xerox (NYSE: XRX) iGen3â„¢ Digital Production Press, six months after buying its first Xerox iGen3 press, to meet growing customer demand for personalized and short-run color printing jobs.

The marketing services provider printed more than 1 million pages in a single month only three months after installing its first iGen3 press, and it expects to average more than 500,000 pages a month on the second digital press.

According to Mike Jenoski, president of DMI Inc., the Xerox digital press “barely broke a sweat” at 1 million pages a month.

“With the iGen3 press we are no longer selling print – we are selling business solutions,” said Jenoski. “Our customers are looking for innovative ways to reach their audience faster than the competition. The Xerox iGen3 allows us to deliver our customers full-color, highly targeted marketing campaigns that are printed on-demand to better meet their needs.”

Prior to installing the first 100-page-per-minute Xerox digital color press, 80 percent of DMI’s business came from printing short-run jobs such as data sheets, training documentation and brochures for financial, high technology, government, healthcare and marketing customers.

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