Google Mobile Ads

GOOGLE MOBILE ADS

Today, Google announced a Mobile Ads test for advertisers in India as part of an international test in France, Italy, Netherlands, Spain, China, Ireland and Australia.

Google Mobile Ads are a new text-based ad format that has been successfully tested with AdWords advertisers in the US, UK, Germany and Japan and appear with the users web and mobile web results found on a mobile device.

In keeping with our commitment to both help users find useful information and provide value to our advertisers, the Mobile Ads test will enable a wider range of advertisers to reach users with relevant information when they’re on the go. For example, when users search for ringtones, they may see an ad to purchase or download one of the latest ringtones, directly from their mobile device.

Google Mobile Ads will have the same basic features as PC Text Ads although there are some differences such as the character limit and call feature. The ads, which will be clearly marked ‘[Ad]‘, will appear above and below the search results when a user searches on their mobile phone. With Mobile Ads, advertisers are now able to link users to their mobile website or enable them to call their business directly through click-to-call. The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Text Ad keywords that appear when a user searches Google.com from their desktop.

While the launch of Mobile Ads introduces a financial component to Google’s mobile roadmap, we continue to be primarily focused on providing users with relevant information for their mobile experience. Google is always looking for ways to show targeted and engaging advertising to users, and the introduction of mobile ads is a natural extension of this ongoing effort.

For additional information or to learn how mobile ads work, please visit: http://services.google.com/adwords/mobile_ads?hl=en_IN To learn about Google’s comprehensive suite of mobile services, visit http://mobile.google.com.

Contact:
Roli Agarwal
Google Inc.
roli {at} google(.)com

Thomas Cherian
20:20 MEDIA
thomas {at} 2020india(.)com