Nokia wins a 2006 ITSMA Marketing Excellence Award

Nokia wins a 2006 ITSMA Marketing Excellence Award

The thought and commitment that Nokia has put into developing its Business Solutions Portfolio has been recognized by a respected marketing body, the IT Services Marketing Association (ITSMA), which has selected Nokia as the Diamond winner of a 2006 Marketing Excellence Award in the category of Sharpening Competitive Differentiation. The Diamond award is granted to the best in class for the industry, as measured by innovation, execution, and business results.

“I am extremely pleased to congratulate Nokia on winning a Diamond Award for Marketing Excellence in the category of Sharpening Competitive Differentiation,” says Dave Munn, President and CEO, ITSMA. “The Nokia Services Business Solutions Portfolio represents a tremendous effort, one that has allowed Nokia to raise the level of its conversations with customers and offer new value in an industry where technology alone is no longer enough to sustain long-term profitability.”

The Nokia Business Solutions Portfolio is a comprehensive concept created to tackle the most common business challenges that the operators face: optimize capital expenditure, reduce operating expenses, retain your customers, generate new growth and manage risks. The portfolio project is a story of how Nokia has transformed to differentiate itself in an industry which is undergoing a number of significant changes globally, driven by technology, consumer demand and increasing competition. Achieving this turnaround required a cultural and operational shift, with hundreds of people working to identify the key business challenges facing mobile operators and re-align the technology-focused skills of delivery people into marketable business solutions.

The Business Solutions Portfolio, and the messaging surrounding it, has enabled Nokia to raise the level of conversations with customers and offer new value in an industry where technology alone is no longer enough to sustain long-term profitability. The portfolio is the core tool for Nokia’s sales force that has been trained to act as “Solutioneers” and is able to identify customers’ business challenges and offer holistic solutions.

Read the complete Press Release