TV viewers want more interaction

TV viewers want more interaction

At TV Outlook 2007 in Munich, Germany, Siemens Networks will report about the changing habits of TV viewers which are crucial for the success of IPTV.

Television is now the last medium to finally wake up and reinvent itself. The main cause of this is the realization that passive TV consumption has had its day. The Internet generation now demands more of a television program than just one-dimensional access to information and entertainment formats. It also wants to be able to compile a customized program anytime, anywhere, and above all use it interactively.

The new TV world has made a successful start. Now it has to pick up speed so as not to come to a halt halfway. The concrete goal is to give TV viewers every possibility for interaction. That includes ways of calling up additional content, communications services such as instant messaging and chats, and tailored TV offerings to suit their individual taste.

The presentation will be held on December 1 at 11:20 a.m.

Siemens Networks GmbH & Co KG
Siemens Networks* engages in a dialog with its customers to create trendsetting communications solutions that help network operators and service providers achieve their business goals. Siemens Networks contributes its innovative strength, worldwide experience and unsurpassed implementation expertise in all areas of voice and data communications. As an innovation leader, Siemens Networks delivers customer value today and prepares customers for tomorrow with trendsetting solutions. Siemens Networks is a fully-owned subsidiary of Siemens AG and operates in about 100 countries.

* Siemens Networks will merge into a 50-50 joint venture with the Nokia Networks Business Group, creating a telecommunications powerhouse that will be called Nokia Siemens Networks. The new company will be a global communications leader with strong positions in important growth segments of the fixed and mobile network infrastructure and services, featuring a world-class fixed-mobile convergence capability. The new company Nokia Siemens Networks is expected to start operations by January 1, 2007, subject to customary regulatory approvals, the completion of standard closing conditions, and the agreement of a number of detailed implementation steps.

More about Siemens Networks at www.siemens.com/networks.