Singapore Mobile Content Provider Accelerates with Juniper Networks

Juniper Networks, Inc. (Nasdaq: JNPR) today announced that Singapore-based BuzzCity Pte Ltd., one of Asia’s leading mobile content providers, has deployed the Juniper Networks DX 3200 load balancing and application acceleration platform to speed up performance on its content servers. BuzzCity’s servers deliver mobile content to handheld devices and cellular mobile phones in 38 countries through its MyGamma mobile sites. The DX platform increases BuzzCity’s network efficiency by leveraging TCP multiplexing and global server load balancing (GSLB) features to combine the large number of simultaneous TCP/IP data streams and reduce server requests. The DX solution also increases content performance by dynamically balancing the traffic load between BuzzCity’s servers.

“Juniper’s advanced application load balancing and acceleration solution optimizes the tremendous number of intermittent, concurrent data requests to our mobile content system while lowering total infrastructure cost of ownership,” said Clifford Chew, BuzzCity. “We are now easily supporting a 60:1 client-to-server ratio and the acceleration is achieved without additional bandwidth purchase or forklift upgrades to our existing backend systems. The DX platform is also easily managed by our IT staff.”

The Juniper Networks DX 3200 load balancing and application acceleration platform offloads core networking and I/O responsibilities from Web and application servers to increase the performance of Web applications. The device also simplifies and improves data center architectures by replacing numerous point products. GSLB capability allows server load to be distributed across servers that are not in the same physical location. By incorporating critical security functionality and providing enhanced Web performance and application availability in an easy-to-manage, flexible appliance, the DX server load balancing and acceleration platform is proving to be a critical element of the new data center.

“Technologies originally developed for an earlier era of Internet access are underperforming today’s requirements,” said Brad Gray, vice president of Asia South Pacific for Juniper Networks. “Our DX platform fills the need for an advanced load balancing and acceleration solution that delivers performance without increasing data center complexity or incurring administrative overhead. Companies such as BuzzCity that are dependent on speedy access to their content and applications are deriving extra value from their infrastructure investment through Juniper’s innovative solutions.”

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