Ybrant Technologies Acquires MediosOne

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November 29th, 2006 Leave a comment Visited 18 times, 1 so far today

Ybrant Technologies Acquires MediosOne

Mumbai, 29th November, 2006: Ybrant Technologies Limited today announced it has acquired MediosOne, a leading internet advertising network focused on global consumer base. This Colorado based business facilitates internet advertising for organizations such American Express, eBay, US Army, and Vonage.

Following the close of the transaction, Ybrant has formed a separate business unit focused on building Internet Advertising Networks to address international traffic online. Mr. Brad Cohen will be the CEO of this new business unit.

Ybrant’s existing business of providing services and tools to eMarketing is organized into a separate business unit. Mr. Vijay Kancharla, Ybrant’s Executive Director, will be the CEO of this business unit.

Both executives will directly report to Ybrant’s Chairman and Managing Director, Mr. Suresh Reddy. This operational model will be a step towards Ybrant’s long term vision of providing end-to-end eMarketing solutions to businesses world-wide.

“Ybrant is already the largest company out of India providing eMarketing services and tools.” said Suresh Reddy, Ybrant’s Chairman. “We’re absolutely thrilled to welcome MediosOne, pioneers in developing a sophisticated global advertising network, to the Ybrant team. Together with MediosOne’s leadership and influence, Ybrant will have the expertise to become the leader in the internet marketing segment world-wide.”

Ybrant will maintain MediosOne’s current distribution model and brand name along with its marketing, sales, support and development operations.

MediosOne will leverage the large development team of Ybrant’s services and tools business unit for future growth. “We are excited to provide the platform for MediosOne to scale up their operations globally” said Vijay Kancharla, CEO of the business unit. “Our eye continues to remain on providing top notch services and tools to our clients both internal and external”.

“Our passion at MediosOne has been to create a truly global advertising network with our sophisticated targeting capabilities” said Brad Cohen, CEO of MediosOne. “Customers should continue to expect the highest level of personalized service and quality. The benefits of this acquisition to MediosOne are immense, not least of which is having a direct conduit to Ybrant’s unparalleled innovation and international presence.”

About MediosOne

MediosOne is a Global Internet Advertising Network. The company focuses on delivering graphical and contextual banners to users from around the world. MediosOne targets users locally by using advanced geo-targeting technology to reach users in their native language.

MediosOne’s network includes advertisers such as American Express, Ebay, Orbitz, National Lampoons, US Army, Google, Yahoo! and has publishers in most regions of the world covering over 35 content channels.

About Ybrant Technologies

Ybrant is the parent company of some of the industry’s fastest growing eMarketing companies. Together, the Ybrant family, provides a complete portfolio of solutions for the digital advertisers, web publishers and eMarketing intermediaries.

Through our individual businesses—Ybrant Technologies and MediosOne —Ybrant leverages the power of eMarketing services, technologies and publisher network to enable marketers to reach online customers worldwide.

For further information kindly contact:

Naini Roy Choudhury/ Joysmita Chakraborty

Adfactors PR

+91 9819900135/ 9867195612

naini.roychoudhury {at} adfactorspr(.)com/

joysmita.chakraborty {at} adfactorspr(.)com

AP Srinivas

Ybrant Technologies Limited

+91 40 55661135

apsrinivas {at} ybrantinc(.)com





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