BT unveils new visual identity for BT Vision

BT unveils new visual identity for BT Vision

BT today unveiled the stunning visual identity of its next-generation TV service, BT Vision, in a move set to forever change perceptions of the BT brand. BT also announced that the roll-out of BT Vision will be driven by a major marketing communications campaign, with activity set to ramp up from Spring 2007. The new visual identity – created and developed by international creative agency Dunning Eley Jones – is an integral part of the BT Vision experience. Drawing on the brand heritage and the primary colours of BT’s ‘Connected World’ symbol, it utilises fluid, dynamic colour set against pure white to express the potential and dynamism of the service.

The visual identity for BT Vision is accompanied by a series of unique portrait images that form the first point for all communications, both embodying and bringing the service to life for a diverse audience of all ages. All BT Vision communications will incorporate the new identity, ranging from the EPG and video links used in the service itself to the packaging and instructions. It will also be adopted for all advertising and marketing activity.

Lib Charlesworth, Director of Sales & Marketing at BT Vision, said, “I am extremely proud of both the new identity and the campaign we are planning that underpins the launch of BT Vision. The powerful new identity takes the BT brand and stretches it to reflect an expansive, flexible service – one that appeals to all ages and demographics, from the iPod generation to those who remember the first arrival of a TV in their homes. “The TV marketplace is highly competitive, but I am confident we have assembled the right team of in-house and agency talent to drive awareness of BT Vision, change perceptions of the BT brand and convert existing and potential customers.”

Read the complete Press Release