IBM Helps Panasonic Deliver New Panasonic Plasma Concierge Services Online

IBM Helps Panasonic Deliver New Panasonic Plasma Concierge Services Online

IBM (NYSE: IBM) today announced it worked with Panasonic to create a web platform for the company’s Plasma TV customer support program. The new online version of the Panasonic Plasma Concierge program includes access to exclusive online content, personalized product information, online priority service scheduling and service updates.

Launched in June, the Panasonic Plasma Concierge is designed to provide dedicated live technical support and personalized services to current and new owners of Panasonic Plasma televisions. Panasonic, the industry leader in Plasma and HDTV, is investing more than $15 million in this unique program, including upgrading its customer call center capabilities, enhancing its website and taking measures to improve the overall customer experience.

“The Panasonic Plasma Concierge program is an investment in customer loyalty based on satisfaction with every aspect of Plasma TV ownership and support,” said, Larry Toscano, Strategic Planning Manager, Panasonic Corporation of North America. “Our work with IBM to deliver a high quality online experience is an important component of the program. The IBM team helped us build an interactive web experience which delivers the functionality and reliability our customers expect and is in line with our business objectives.”

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