Made in IBM Labs: IBM Helps HDFC Bank Extract Information Insight to Enhance Customer Care

Made in IBM Labs: IBM Helps HDFC Bank Extract Information Insight to Enhance Customer Care

IBM (NYSE: IBM) announced today that HDFC Bank Limited, the second largest private bank in India, has selected IBM for an industry-first information management software project designed to help HDFC rapidly enhance customer care and identify new business opportunities. Using the new software developed by IBM Research Laboratory, India, the bank will be able to make full use of the customer feedback received from emails and phone calls from among its 535 branches in 300 cities. This feedback will be analyzed so business insight can be extracted, enabling the bank to better respond to customer complaints and suggestions spread across the company’s computer systems.

The IBM solution automatically correlates incoming information with existing customer data and other business intelligence sources, and provides insight into changing customer needs and banking trends. This real-time analysis enables HDFC Bank to quickly respond to emerging customer demands, capitalize on unexpected opportunities, and deliver a higher level of personalized service. “Working with IBM has enabled us to unlock useful knowledge and derive tremendous value out of the customer information already being captured across our organization,” said C. N. Ram, head, information technology, HDFC Bank. “The ability to associate this information with emerging customer needs will help our bank deliver superior service to our more than 10 million customers and will be a massive competitive differentiator for us.”

Building upon the successful solution developed for HDFC Bank and other new technologies recently developed by IBM Research, IBM is delivering new software solutions to help organizations like HDFC Bank access, analyze and deliver the right information in the right context to optimize business processes. These solutions will deliver increased business insight by combining structured and unstructured information using text analytics to turn content into information that can be more readily leveraged by users and applications. The offerings, based on IBM OmniFind search technology, will also provide clients with new ways to use semantics and enterprise search, introducing software for analyzing all kinds of content, including text, voice and even images and video.

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