Google Introduces AdWords ‘Click-to-call’ in India

Google Introduces AdWords ‘Click-to-call’ in India

Offers advertisers new ways to reach their customers using the Internet

Mumbai, December 7, 2006 – Continuing to offer advertisers around the world new ways to reach their target customers, Google today announced the launch of another innovative online advertising product ‘Click-to-call’ in India. ‘Click-to-call’ ads will allow users to speak directly to an advertiser they find on a Google search results page– over the phone and for free.

The new ‘click-to-call’ ads are identified by a green telephone handset located next to the ad text. Clicking on the title of the ad will result in the ad expanding to show a field to enter a telephone number. Once the phone number is entered and the user clicks ‘Connect For Free,’ a call will be placed to the number provided and the user’s phone will ring. On answering, the user will be connected directly to the advertiser. Besides offering speed and convenience, Google click-to-call ads will protect user privacy by blocking the users’ phone number from the advertiser.

“Click-to-call is in line with our mission of looking for new ways to help our advertisers reach their customers and will increase the usefulness of the Internet for shoppers, merchants and advertisers in India,” said Sundararaman K, Head of Sales, Google India. “It will be particularly valuable for merchants or advertisers who may not have a web site, or as a supplementary channel for those who currently use local directories to reach potential customers. Click-to-call can also be used to generate added leads for clients that offer services via phone or call center to their clients.”

Google AdWords enables advertisers of all sizes to show targeted advertisements to Google users in India and around the world. Advertisements appear next to Google’s objective search results and are matched by keyword to the users’ query. The ads thereby connect advertisers to potential customers at the precise moment they are looking for information related to the products and services the advertiser offers. Through Google AdWords, advertisers can reach millions of Google users around the world and can also generate leads across Google’s network of worldwide sites, which also show Google AdWords.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1988 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout Americas, Europe and Asia. For more information, visit www.google.co.in

Press Contacts:

Roli Agarwal

PR Specialist

Google India Pvt. Ltd

Email: roli {at} google(.)com

Phone: 040- 66375555

Thomas Cherian

20:20 MEDIA

thomas {at} 2020india(.)com

080-22123111-13