Telemundo and Cingular Wireless Sign Product Placement Deal

Telemundo and Cingular Wireless Sign Product Placement Deal

In a Hispanic television first, Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S., and Cingular Wireless have struck a deal that will integrate the #1 wireless provider in the country into the storyline of the network’s original Sunday night comedy, “Seguro y Urgente,” starring Miguel Varoni. The deal also provides exclusive content from the sitcom to Cingular customers.

A Telemundo original comedy, “Seguro y Urgente,” follows the adventures of a messenger who works for TDG, a small mail services company that charges him with the oddest home deliveries. In every half-hour episode, simple deliveries turn into chaos, putting Miguel in situations that he will only be able to get out of by using his unique charm, noble heart and, of course, his Cingular cell-phone to keep him connected to his friends who always come to the rescue.

The sitcom, shot in Miami, is based on the experiences of many U.S. Hispanics who work in the United States, including the way they use their cell phones as a social connector with family and friends. Hispanic consumers are among the heavier users of wireless services: they use more minutes, send more text messages, and download more ringtones and other data services than any other group.

Under the agreement, Cingular has exclusive rights to “Seguro y Urgente” theme music, wallpaper graphics, and outtakes, which the company makes available to its customers through its Cingular Video service. The wireless company will also have extensive and innovative product integration in the storyline of the show, including scenes shot in its company stores as well as references to phones in select episodes. In addition, Telemundo’s “Seguro y Urgente” star Miguel Varoni, will appear in Cingular commercials and Cingular will sponsor all of the online elements offered for “Seguro y Urgente” on http://www.yahootelemundo.com/.

Read the complete Press Release