Memorable music makes us want to pick up the phone

If a piece of music reminds you of a place and time and makes you want to connect with someone, you’re not alone. In a recent international survey conducted by Nokia, there is a distinct relationship between people and the music they hear. The survey results, which formed the foundation for Nokia’s “Music Gets You Talking” advertising campaign, also underscores the theme of the biggest New Year party of 2006 - Nokia New Year’s Eve. Uniting people around the world with events in five cities and a vast TV and internet audience expected to be 150 million, Nokia New Year’s Eve will bring people together through music at one of the happiest times of the year.

“Throughout history, it has been believed that music evokes emotions, feelings and memories,” said Jo Harlow, Senior Vice President, Marketing, Mobile Phones, Nokia. “This survey, conducted in seven countries around the world, proved that to be true - and people today want to share those feelings with others.”

The survey showed that globally, people were most likely to call a friend if they heard a song that brought back memories. Forty-five percent of respondents in India were most likely to, compared with about one-quarter of the respondents in France. More than 30 percent of respondents globally indicated they would call their partner.

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