MySpace Launches Its Largest Mobile Initiative In Partnership With Cingular Wireless

MySpace Launches Its Largest Mobile Initiative In Partnership With Cingular Wireless

MySpace.com, the world’s leading lifestyle portal, and Cingular Wireless, the nation’s largest wireless carrier, today announced an exclusive partnership to offer enhanced MySpace functionality to all Cingular customers via their mobile phones. The landmark deal marks MySpace’s largest-scale mobile partnership and gives Cingular’s customers exclusive access to MySpace Mobile’s rich tool set including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages, and much more — all from the mobile phone.

“MySpace.com has a passionate community of users, many of whom use our site as their primary means of staying in touch with family and friends,” said Chris DeWolfe, CEO, MySpace. “We are thrilled to team with Cingular to enable their mobile users to experience the richest MySpace Mobile offering to date.”

“Not only are we excited about the ability for customers to stay connected to their MySpace community while they’re on the go, we think this will open up a new world of interaction and content for them to share via MySpace,” said Marc Lefar, chief marketing officer, Cingular Wireless. “The photo upload feature of MySpace Mobile means Cingular customers will now have the ability to capture, record and share their world as it happens via their MySpace profile, creating a more enriching experience.

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