AMD Announces Official Technology Alliance With “Austin City Limits”

AMD Announces Official Technology Alliance With “Austin City Limits”

AMD (NYSE: AMD) announced today that it is an official technology partner and sponsor of “Austin City Limits” public television program, America’s longest running live music television broadcast which airs nationally on more than 300 PBS stations every week. AMD is also announcing it is co-sponsoring the Austin City Limits Music Festival, an annual three-day music festival that is one of America’s favorite outdoor live music events, attracting an estimated 65,000 attendees per day.

AMD is already providing the digital audio backbone for the Austin City Limits television broadcast. KLRU, Austin’s local PBS station that produces the show, is using AMD64 technology to record live music and enhance the ACL experience for music fans. KLRU is also using the same technology to prepare for the move to high-definition (HD) standards mandated by the FCC for all TV broadcasters in America. For the Sept. 23-25, 2005 music festival, AMD will sponsor one of eight performance stages, and AMD64 technology will be used to record live performances.

“Our technology alliance with Austin City Limits and the Austin City Limits Music Festival demonstrates AMD’s commitment not only to Austin, but to music fans around the world. AMD understands the importance of providing the best quality recording experience,” said Hector Ruiz, AMD chairman and CEO. “We have quickly become an important friend and collaborator to digital artists everywhere.”

Read the complete Press Release