SAMSUNG and Yahoo! Form Strategic Partnership for Mobile Phones

SAMSUNG and Yahoo! Form Strategic Partnership for Mobile Phones

Samsung , a leading provider and innovator of mobile phones, and Yahoo! (Nasdaq: YHOO) , a leading global Internet company, today announced a strategic global partnership to distribute Yahoo!’s popular services on millions of new Samsung mobile phones in more than 60 countries. Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger, on its mobile phones beginning in the first half of 2007. This new relationship is the latest demonstration for the companies of their clear focus on extending their leadership in the mobile Internet.

Samsung has already launched its first mobile handset, the SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly expand the number of its mobile handsets with pre-loaded Yahoo! services in 2007 and will roll out Yahoo! oneSearch after it goes live globally in Q1 2007. “Samsung recognizes consumers’ need for Internet access through their mobiles anytime, anywhere,” said Kitae Lee, President of Samsung’s Telecommunications Network Business. “Samsung mobile phones with Yahoo! services will provide consumers with fast and convenient access to the Internet, even on the move. Our successful partnership with Yahoo! builds on Samsung’s continuing efforts to enhance consumers’ mobile experience.”

Through the relationship the companies will also help drive consumer adoption of mobile Internet services by making it easy for consumers to get more done while on the go, such as using the new Yahoo! oneSearch to quickly find the answers they need. Yahoo! oneSearch will also include high-quality sponsored search results, enabling Yahoo! advertisers to reach consumers on their mobile devices. “Yahoo! has always focused on partnering with leading companies to bring our mobile services to consumers’ fingertips and this new strategic partnership with Samsung is a vital comp on ent of that strategy,” said Marco Boerries , senior vice president of connected life, Yahoo!.

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