MicroStrategy to Provide Enterprise Business Intelligence to Paramount Pictures

MicroStrategy to Provide Enterprise Business Intelligence to Paramount Pictures

MicroStrategy Chosen to Replace Studio’s Current BI Tools

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that MicroStrategy will support Paramount Pictures’ enterprise business intelligence program, which will provide reporting and analytics for multiple areas across the company. Paramount Pictures is a unit of Viacom, Inc. (NYSE: VIA, VIA.B).

Paramount, which currently uses tools from Cognos, plans to use MicroStrategy throughout the organization for reporting and analysis of key business areas, including sales and operations. With MicroStrategy, Paramount users will gain enhanced insights into category management, providing valuable sales information by product, category, and geography, to better understand which products and categories are selling well, and in which locations. Paramount also plans to use MicroStrategy for operational reporting to reduce costs, improve efficiencies, and make data-driven business decisions.

“We were impressed with MicroStrategy’s intuitive web interface, scalable 64-bit architecture, and robust analytical capabilities for mission-critical applications,” said Joe Churchill of Paramount Pictures. “Following a thorough analysis of MicroStrategy’s advanced features and functionality, we determined that MicroStrategy was a better fit for our enterprise business intelligence than our current provider.”

“We are delighted that Paramount has selected MicroStrategy to enhance its reporting and analysis capabilities,” said MicroStrategy’s COO Sanju Bansal. “MicroStrategy provides an excellent solution for companies seeking to extend the benefits of business intelligence across the enterprise. Leading companies around the globe are choosing MicroStrategy’s industrial-strength platform to gain visibility into their operations and to help make important revenue-generating decisions.”