Broadcom’s Advanced Digital TV System-on-a-Chip Included in Haier Group’s Family of Large-Sized LCD HDTVs

Broadcom’s Advanced Digital TV System-on-a-Chip Included in Haier Group’s Family of Large-Sized LCD HDTVs

Featuring Superior Video Quality and High Performance Processing in a Highly Integrated Design, Broadcom’s Digital TV Solution Enables Haier Group to Expand Its HDTV Offerings at Affordable Price Points to Consumers

2007 International CES — Broadcom Corporation (NASDAQ: BRCM) , a global leader in semiconductors for wired and wireless communications, today announced that its BCM3551 digital TV system-on-a-chip (SoC) is now featured within the Haier Group’s family of liquid crystal display (LCD) high definition televisions (HDTVs) introduced this week at the 2007 International CES show.

The Broadcom(R) BCM3551 digital TV SoC provides high quality picture and sound, and significantly decreases the number of chips required in a TV system, making it more cost-effective for manufacturers to build televisions that support both analog and digital reception. It also integrates video processing functions that allow manufacturers to customize the video output to a family of products, and is compatible with the National Television Systems Committee (NTSC) analog standard, the North American digital terrestrial or Advanced Television System Committee (ATSC) digital standard, and the digital cable television standard. As a result, the BCM3551 enables manufacturers to cost-effectively transition product lines to affordable high quality analog/digital televisions in a variety of size and display options, as the Haier Group accomplished in expanding its family of large-sized LCD HDTVs, at price points affordable to consumers.

“The LCD TV segment is projected to grow in size from over 40 million units in 2006 to 90 million units in 2010, and continues to expand significantly in the range of sizes available at affordable consumer prices,” said Michelle Abraham, Principal Analyst for In-Stat. “Enabling high quality audio and video at cost effective price points is necessary to the growth of the LCD TV market.”

“The quality and level of integration in the Broadcom BCM3551 digital TV chip has enabled us to offer consumers a family of price-competitive products in a range of sizes that all achieve superior video quality,” said, Dr. Yu ZiDa, Vice President of the Haier Group. “Our LCD HDTV designs required us to reduce our overall system cost, while increasing the features and quality offered to consumers, and we have found these requirements were met by the solutions offered to us by Broadcom.”

The Haier Group has incorporated the BCM3551 into its B Series, E Series and S Series products. The B series is a WXGA (1366×768) LCD TV that includes a USB 2.0 interface, two HDMI receivers and ATSC/NTSC reception capability with MTS Stereo. The E Series is a Full HD (1080P) LCD TV that includes a multi card reader, a USB 2.0 interface, two HDMI receivers, and ATSC/NTSC reception capability with MTS Stereo. The S series is a WXGA (1366×768) LCD TV that includes two HDMI receivers and ATSC/NTSC reception capability with MTS Stereo.

“Haier Group’s family of LCD HDTVs demonstrates Broadcom’s ability to offer a comprehensive level of integration, combined with increased display quality, to the digital TV market,” said Stuart Thomson, Director of Marketing Broadcom’s Digital TV line of business. “The BCM3551 digital TV SoC enabled Haier Group to leverage its design efforts across of range of products, offering consumers a variety of affordable, high quality, feature laden choices for their HDTV home entertainment.”

Broadcom’s Broadband Communications Group

Broadcom offers manufacturers a range of broadband communications and consumer electronics SoC’s that enable voice, video and data services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, HD DVD and Blu-ray(TM) disc players, DVD recorders and personal video recorders.

About Broadcom

Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry’s broadest portfolio of state-of- the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).Broadcom, one of the world’s largest fabless semiconductor companies with annual 2005 revenue of $2.67 billion , is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-926-5000 or at http://www.broadcom.com/.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management’s beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” “would,” “could,” “potential,” “continue,” “ongoing,” similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with digital TV products such as the BCM3551 include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, and possible disruption in commercial activities related to terrorist activity or including seasonality in sales of consumer television products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; uncertainties as a result of the company’s previously-disclosed ongoing review of its practices in respect of options/equity grants to employees, and the publicized more general review of option grant practices throughout the technology and other industries by public regulatory bodies, and potential changes in accounting and other practices resulting therefrom; the rate at which our present and future customers and end-users adopt Broadcom’s technologies and products in the markets for high performance digital media center applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; intellectual property disputes and customer indemnification claims and other types of litigation risk; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost- effective and timely manner; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the quality of our products and any remediation costs; the effectiveness of our expense and product cost control and reduction efforts; the risks and uncertainties associated with our international operations, particularly in light of recent events; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Broadcom(R), the pulse logo, Connecting everything(R), and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States certain other countries and/or the EU. Blu- ray(TM) is a trademark of the Blu-ray Disc Association. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact
Laura Brandlin
Senior Director, Marketing Communications
949-926-5108
lbrandlin {at} broadcom(.)com

Broadcom Investor Relations Contact
T. Peter Andrew
Vice President, Investor Relations
949-926-5663
andrewtp {at} broadcom(.)com

Broadcom Technical Contacts
Stuart Thomson
Director of Marketing, Digital TV
949-926-6215
sthomson {at} broadcom(.)com
Website: http://www.broadcom.com/