MERCHANTCIRCLE PARTNERS WITH EDGEIOTO EXTEND THE AVAILABILITY OF LOCAL ONLINE COUPONS

MERCHANTCIRCLE PARTNERS WITH EDGEIOTO EXTEND THE AVAILABILITY OF LOCAL ONLINE COUPONS

Merchant-built coupons gain greater exposure as edgeio increases unique consumer content

Los Altos, CA January 10, 2007 –MerchantCircle (www.merchantcircle.com) and edgeio (www.edgeio.com) today announced a partnership, which allows over 8,000 coupons built by MerchantCircle members to be distributed on edgeio. MerchantCircle’s network of 65,000 business owners continues to build original coupons on their MerchantCircle pages that will now be distributed on edgeio expanding the reach of local business to their target consumer audience.

“It can be daunting for a business owner to try and navigate all of their advertising options on the internet. With us, they can easily build coupons and we distribute them -free of charge,” says Doug Kilponen, VP of business development. “Our partnership with edgeio expands the visibility of our merchants with their target customers and that’s good for their business”.

“MerchantCircle provides a set of unique services to its customers. Coupons have always been an important element of mass market retailing and edgeio is pleased to make MerchanCircle’s content available on our search engine at edgeio.com. This relationship helps our goal of bringing together, organizing and distributing the world’s marketplaces. As with all good partnerships, everybody wins. MerchantCircle get greater distribution, Merchants gets traffic and business from that distribution and edgeio’s users get access to some fine deals. ” said Keith Teare, CEO and founder of edgeio.

edgeio.com went live in March 2006. It now has more than 100 million items listed in more than 162 countries. MerchantCircle is one of the fastest growing websites in the local space and focused on helping business owners control their entire online reputation.

About MerchantCircle

Founded in 2005, MerchantCircle combines online reputation management capabilities with quick and easy online marketing tools for local business owners with a desire to use the internet to grow their business. MerchantCircle recently launched their Web Identity Manager (WIM), aggregating reviews from several consumer related sites, so that merchants can view them on their MerchantCircle page. Over 14 million business listings can be found on the MerchantCircle website. MerchantCircle is located on Main St. in downtown Los Altos, CA and is funded by Rustic Canyon Partners, Bank of America Ventures and Disney’s Steamboat Ventures. Learn more at www.merchantcircle.com.

For more information, or to schedule an interview, contact Kevin Leu, MerchantCircle PR at 858-361-4407 or e-mail Kevin {at} merchantcircle(.)com. B-Roll and taped interviews are available on request.

About Edgeio

edgeio is a leader in online listings. Its vision is to bring together, organize and distribute the world’s marketplaces. Products include edgedirect, edgeio.com and mulu100.com. edgeio is based in Menlo Park, California and was founded in 2005 by Keith Teare, its Chairman of the Board and Chief Executive Officer, and Michael Arrington, a member of its board of directors. For more information see http://www.edgeio.com