Bringing Tennis Fans Closer to the Action

Bringing Tennis Fans Closer to the Action

Sony Ericsson today announced a new information service enabling sports fans to get closer to the excitement of women’s tennis via their mobile phone. For the first time ever, Sony Ericsson WTA Tour related content including the latest scores, player profiles, match data and daily schedules of play from tournaments will be accessible from anywhere, at any time through mobile phones.

The new technology and content represents the latest activation by Sony Ericsson of its sponsorship of the Sony Ericsson WTA Tour, designed to increase fan interactivity and bring together sport, technology, design, fashion and music. The new content follows Sony Ericsson’s launch of its ‘Girls on Tour’ Web site in May, which brought tennis fans closer to the stars of the women’s game through original content such as player diaries and free downloadable ringtones that feature player messages.

The new services which are made possible because of Sony Ericsson’s title sponsorship of the Sony Ericsson WTA Tour include:

Read the complete Press Release