Intel, Eros Take On-Demand ‘Bollywood’ Entertainment Worldwide

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January 18th, 2007 Leave a comment Visited 13 times, 1 so far today

Intel, Eros Take On-Demand ‘Bollywood’ Entertainment Worldwide

Accelerating the availability of on-demand, broadband-delivered entertainment to PCs connected to TVs, Intel Corporation and Eros International, today announced the debut of Eros’ premium Bollywood service on Intel® Viiv™ technology-based PCs. Eros International is a London AIM-listed leading studio and distribution house within the Indian film industry known as “Bollywood.”

Accenting the new service’s availability, the companies announced plans for the pre-DVD online premiere of “I See You,” a top Bollywood film within weeks of its global theatrical release. At the Consumer Electronics Show (CES), Eros and Intel demonstrated the new service which delivers access to one of the largest and most compelling online selections of Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the Web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future.

“Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams, while exploring and embracing a variety of exciting new digital distribution technologies, such as Intel Viiv technology,” said Kishore Lulla, Chairman and CEO of Eros. “We are a content company that believes in empowering consumers so they can watch what they want, when they want, how they want.”

Read the complete Press Release





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