Univision.Com And Google Partner To Bring Search Services to Nation’s Most Visited Spanish-Language Website
Google Press Releases July 29th, 2005
Univision.Com And Google Partner To Bring Search Services to Nation’s Most Visited Spanish-Language Website
Univision Online, Inc., the interactive division of Univision Communications Inc. (NYSE: UVN), today announced that it has entered into multi-year partnership with Google Inc. (NASDAQ: GOOG). The partnership combines the power of the most visited Spanish-language website with an industry leader in search technology and advertising. Through the partnership with Google, visitors to Univision.com will now receive more relevant, comprehensive, and timely Spanish-language search results optimized for quick delivery in a user-friendly environment.
The relationship also connects Univision.com users with more products and services online through targeted advertisements on the search and content pages of the website. In addition, these ads increase the visibility of websites and advertisers serving Hispanics. “As the most-visited Spanish-language website, Univision.com is excited to work with Google to bring the benefits of more targeted search capabilities to our users,” said Javier Saralegui, President, Univision Online.
“In addition, for those consumer companies not yet targeting Hispanics online, this partnership should provide additional impetus for them to develop websites in Spanish.” By combining the No.1 Spanish-language website with sophisticated and effective search technology, Univision.com and Google are taking the lead in ensuring that search becomes a more prominent functionality and effective targeting method in the Hispanic online marketplace.
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