A look ahead at Google Video and YouTube
January 26th, 2007 Leave a comment Visited 18 times, 1 so far today
A look ahead at Google Video and YouTube
In November, Google officially closed its acquisition of YouTube, and since then we’ve received a number of questions about what will happen next. The summary is that Google Video and YouTube will continue to play to their respective strengths. But here’s a bit more detail:
Google’s strength — and its history — is grounded in search and in innovating technologies to make more information more available and accessible. YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide.
Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when users click on YouTube thumbnails, they will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where users can search for the world’s online video content, irrespective of where it may be hosted.
This is part of Google’s overall goal to give users the highest quality search results possible. For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage…
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